Why Your SharePoint 2013 Upgrade Could Fail!

There are many companies all over the world who are busy migrating from SharePoint 2010 to SharePoint 2013.  

What will you do differently this time? There is a brilliant banner on this subject.

How will your SharePoint business run tomorrow?  How is it running today?  Do you have good governance in place, a support team, efficient training.

Over and over again we hear how businesses won’t put anymore money into SharePoint because the 2007 version was a failure. 

The reason why SharePoint was bought in the first place is seldom for the right ones. At times licenses are free on the Enterprise Agreement businesses wil just take al the licences.
There are very seldom the right skills internally to manage a platform like SharePoint. IT Departments everywhere continue to treat SharePoint like any other software. 

 As a result, everything falls down.

Then a new version comes out, then they say the answer to all your problems is SharePoint 2013.  And so an upgrade is scheduled.

But refer back to the poster now.  What are you going to do differently with SharePoint 2013?  If you follow the same path you did in SharePoint 2010 without any changes to your strategy – what makes you think 2013 will succeed? It won’t.  It will just get worse, SharePoint is more powerful than ever before.

It is a bitter pill to swallow for the people with the cheque books, I get that, really; and it’s even harder for the people who have to write that motivation for the extra investment.
SharePoint has unbelievable capabilities that can offer business professionals endless ways to streamline their paperwork, communicate and share better.  But it takes a change in culture, someone actively driving it every single day to succeed, ongoing education and support of all the roles – and unfortunately that takes money.

The alternative is fail again.  So what changes do you need to make?  If you don’t know what to do, call in help what costs even more?  

4 Tips to improve you SEO for SharePoint!

Search engine optimization (SEO) can be an overwhelming task, however there are several tricks every business can do to increase their search engine presence. One way is to prepare a local search engine optimization strategy, which optimizes local profiles to increase organic rankings within major search engines and local directories."

Google Says:

"97% of consumers search for local businesses on Google, which is why it is so critical for businesses to ensure they are represented on a local level."

  
Here are a few tips that every business can use to improve LOCAL SEO performance

1. claiming local profiles in the major search engines and local directories

By claiming all of your business profiles in Google Places, Bing Local, Yelp, Yahoo Local, SuperPages, etc, you are letting search engines know your listing is an official business listing.

2. optimizing your local profiles

In order to properly optimize your profiles, you need to determine your most valuable keywords. These keywords should be terms that a consumer would enter into a search engine in order to find your business. This can often be services or products that you offer. Ensure that you are including your valuable keywords in all descriptions and tag lines within your local profile.

3. ensure your information is accurate and consistent

Each of your local profiles should be as accurate as possible and share the same information that is on your website. Keeping all information consistent makes it easier for search engines to index that information. The most important pieces of information are your business’s title, phone number, address, and website URL.

4. manage and monitor each listing

Search engines factor in comments and reviews when determining a local listings rank. The more comments and reviews that a listing has, the more valuable it appears to be to search engines. It is important to monitor comments and reviews made on your local profiles, respond to customer complaints, and attempt to combat negative reviews. This will not only help your standing in search engines, but as more and more consumers look to reviews to make purchase decisions, you need to make sure that you are putting your best foot forward.